Who we are

Living in the age of customers we believe audience-driven marketing is much more the present than the future. We have the experience in culture industry insights from our surveys and marketing driven IT services to provide you with innovative solutions. Happy to support you.

JÓZSEF BODNÁR

managing director

“In the age of exponential technologies the role of data is increasing exponentially in selling a product or a service successfully.”

GYÖRGY HUSZICS

managing director

“Customer loyalty is about the customer, not the brand. If we get it right then our brand becomes important for the customers.”

ÁGNES KOVÁCS

head of Culture.Crane division

“Listen what they tell and analyze what they do – audience focus is the winning strategy.”

RÓBERT IGNÁCZ

head of development

“Controlling complexity is the essence of computer programming.” – Brian Kernighan

Our thinking (ARM)

The ARM is our audience-driven marketing approach for customer satisfaction ARM extends customer understanding to service experience and helps you manage audience relationship holistically. ARM considers program, service and brand experience as the key elements in forming customer relationship.

Learn about our ARMSys

Our Services

Consultancy

Snapshot of current situation – diagnosis
Mapping goals and targets
Planning, strategy and execution

System (ARMSys)

Our customizable, culture-specific, user-friendly system
Software development
Optimization
Automation
Customization
Integration with other systems

Services

Loyalty, CRM, CEM, content management
Data audit & hygene
Website development, integration

Case studies

Stefan Englert, CEO of Budapest Festival Orchestra shares experiences about ARMSys

MÜPA CRM

MÜPA CRM

For Hungary's most significant cultural centre we have developed an integrated solution to optimize processes and efficiency - re-launched loyalty program, integrated ticketing, customer care and newsletter engine, paired with a sophisticated reporting module.
Budapest Festival Orchestra (BFO) Integrated CRM system

Budapest Festival Orchestra (BFO) Integrated CRM system

The world-class orchestra piloted the development of our cloud-based culture-specific CRM system, with ticketing and website integration, mailing module that customizes content and data visualization dashboard that support decisions.