CULTURE.CRANE
Our thinking (ARM)
The ARM is our audience-driven marketing approach for customer satisfaction ARM extends customer understanding to service experience and helps you manage audience relationship holistically. ARM considers program, service and brand experience as the key elements in forming customer relationship.
Our Services
Consultancy
Snapshot of current situation – audit
Mapping goals and targets
Planning, strategy and execution
System (CULTURE.CRANE)
Audience understanding-driven holistic experience management, throughout customer life-cycle.
Services
Loyalty, CRM, CEM, content management
Data audit & hygene
Website development, integration
SW Development, integration, customization
Case studies
Stefan Englert, CEO of Budapest Festival Orchestra shares experiences about ARMSys
Museum of Fine Arts Budapest
Following the re-opening, the museum has rolled out its new customer strategy that has high focus on the audience and on having data-driven dialogue with them. The need was a solution that further to providing all customer data in one place, handles membership-, volunteer- and supporter programs and has a flexible and integrated communication tool for newsletters.
MÜPA CRM
For Hungary's most significant cultural centre we have developed an integrated solution to optimize processes and efficiency - re-launched loyalty program, integrated ticketing, customer care and newsletter engine, paired with a sophisticated reporting module.
Budapest Festival Orchestra (BFO) Integrated CRM system
The world-class orchestra piloted the development of our cloud-based culture-specific CRM system, with ticketing and website integration, mailing module that customizes content and data visualization dashboard that support decisions.Who we are
JÓZSEF BODNÁR
managing director
GYÖRGY HUSZICS
managing director
ÁGNES KOVÁCS
head of Culture.Crane division
RÓBERT IGNÁCZ
head of development
ANDRÁS KOROMPAI
business development
ÁKOS HERDICS
data science
SZABOLCS NÉMETH
customer support