Who we are
JÓZSEF BODNÁR
managing director
“In the age of exponential technologies the role of data is increasing exponentially in selling a product or a service successfully.”
GYÖRGY HUSZICS
managing director
“Customer loyalty is about the customer, not the brand. If we get it right then our brand becomes important for the customers.”
ÁGNES KOVÁCS
head of Culture.Crane division
“Listen what they tell and analyze what they do – audience focus is the winning strategy.”
RÓBERT IGNÁCZ
head of development
“Controlling complexity is the essence of computer programming.” – Brian Kernighan
Our thinking (ARM)
The ARM is our audience-driven marketing approach for customer satisfaction ARM extends customer understanding to service experience and helps you manage audience relationship holistically. ARM considers program, service and brand experience as the key elements in forming customer relationship.
Our Services
Consultancy
Snapshot of current situation – diagnosis
Mapping goals and targets
Planning, strategy and execution
System (ARMSys)
Our customizable, culture-specific, user-friendly system
Software development
Optimization
Automation
Customization
Integration with other systems
Services
Loyalty, CRM, CEM, content management
Data audit & hygene
Website development, integration
Case studies
Stefan Englert, CEO of Budapest Festival Orchestra shares experiences about ARMSys
MÜPA CRM
For Hungary's most significant cultural centre we have developed an integrated solution to optimize processes and efficiency - re-launched loyalty program, integrated ticketing, customer care and newsletter engine, paired with a sophisticated reporting module.