Szerzői archívum: Kovács Ágnes

Szerző: Kovács Ágnes

I’m convinced that the increasing variety of digital platforms and the rapid growth of innovative technical solutions provide marketers with different challenges as well as opportunities that some years ago did not exist. Having experienced marketing communication from various aspects myself (advertising, automotive and culture) and as the project leader of CULTURE.CRANE I am curious to examine: to what extent new digital platforms and technological possibilities are set to serve the marketers of cultural Europe and what else could be applied to boost the repertoire of experience marketing.