The other day I got an e-mail informing about the cancellation of the concert I’ve bought tickets for. At first it seemed natural – I’ve taken the tickets online, registered with my mail address, so obviously left my contact to be informed of such vis majors.
Then I gave it another thought and realized how much things have changed in the last couple of years.
Ten years ago I’d decide to go for a concert, coming up next month, reading an article in a newspaper. Then go to the ticket office to select seat and buy tickets. In case of a sick performer – thus cancellation of concert – most probably I’d be informed at the venue right before the event. Five years ago having seen a poster or visiting the website of a hall, I could check out a program for the upcoming week, pay it online and exchange the printed voucher to a ticket at the location. Cancellation would be highlighted at the hall’s website so having had chance to know it before leaving to the concert.
Recently if checking out what to do tonight, online search offers me live jazz in a cosy restaurant, concert at my favourite hall, theatre and a lot more options. Watch a video about the artist, buy the ticket, have it on my smart phone and if relevant get informed personally about cancellation. Next day I can read critics’ review on the performance I’ve visited. Or I can pick to stay at home: connecting to a live stream, having perfect sound and picture quality sitting on my comfortable coach. When closing my eyes, imagining myself being right there on the left 8th row 4th seat – listening Beethoven’s music that has been there for so long. “Only” the world, technology and culture consumption habits have changed – quite significantly.