The mantra ‘right message, right channel, right time’ is imprinted into every digital marketer’s brain. Understanding customer identity, behaviour characteristics... read more →
A Crane DS client recently asked what they should consider before implementing our CRM solution, and what processes and steps... read more →
The global culture sector has suffered a seismic shock in the pandemic, with live events suspended and cancelled, revenue fallen... read more →
We are all different... are we? When choosing the seat for a concert there are a lot of factors that... read more →
Current buzzword We marketers like to use buzzwords that show how up-to-date we are - even if we are not... read more →
Time to time strategy needs revisit. Rarely it stays justified. Often it requires refreshment that varies from fine-tuning to revision.... read more →
Digital era has reached culture or the other way round? No question that traditional ways of servicing traditional audiences were... read more →
The other day I got an e-mail informing about the cancellation of the concert I've bought tickets for. At first... read more →