We are all different... are we? When choosing the seat for a concert there are a lot of factors that... read more →
Current buzzword We marketers like to use buzzwords that show how up-to-date we are - even if we are not... read more →
Time to time strategy needs revisit. Rarely it stays justified. Often it requires refreshment that varies from fine-tuning to revision.... read more →
Digital era has reached culture or the other way round? No question that traditional ways of servicing traditional audiences were... read more →
The other day I got an e-mail informing about the cancellation of the concert I've bought tickets for. At first... read more →