THE SURVEY

The aim of CULTURE.CRANE SURVEY 2015 was to map the experience of European culture-providers, to gain understanding of the marketing and communication challenges they face as well as the desires and requirements they have to address those.

``A survey with questions that highlight interesting correlations``- Lotta Bjelkeborn, Marketing Director, Stockholm Concert Hall

``Cultural institutions are calling for local and international trends, research and knowledge sharing for benchmarking and learning purposes.`` - Agnes Kovacs, project leader, CULTURE.CRANE

“Culture brings culture, knowledge brings knowledge”- Gilda Veloso, Marketing Director, Casa da Musica, Porto

``Art should have an impact, before, during and after the event, even on the people who do not visit the event itself.``- Michaël Mariën, Director Marketing-Communication-Interaction, Arts Centre Vooruit, Gent

METHODOLOGY AND PARTICIPANTS

Prominent European concert halls, opera houses and theatres volunteered to be consulted either in the form of deep-interviews or online query.

Methodology and questionnaire were professionally supervised by Katalin Fehér PhD – New media researcher, Head of research and innovation at Digital Identity Agency, Senior Lecturer and Researcher at Taylor’s University (Malaysia), member of public body at Hungarian Academy of Sciences and member of European Communication Research and Education Association.

RESULTS

The findings of CULTURE.CRANE SURVEY 2015 were first shared with the participants of Classical:Next 2015 conference.

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